Ensure Complete Brand Protection with Advanced Anti-Fraud ...

Internet and Technology | Computers and Technology | * Written by Patrica | Monday, 03 September 2012 01:55 | Word Count: 485

Globalization and Technology innovations have paved the way for the growth of e-commerce. This ?has been beneficial to the organization, but has turned out to be the primary driver of grey market and counterfeiting activities. The inherent openness and anonymity of the Internet are creating unprecedented challenges; fraud, brand abuse and unauthorized channels. Even as companies spend millions to build global brands, the internet with its wide reach can easily put such brands at risk? resulting in not just undermining the marketing investments they have made, but also eroding the brand and its reputation.

As businesses moves online, an enterprise?s greatest challenge is defending its brand from ever-evolving online risks. ?Organizations have come to realize that the internet has made it easy for the grey market and counterfeit goods selling even more easily. Online fraud detection is a critical issue in the present day techno savvy world. To defend and protect a company?s brands, channels and marketing investments from these ever-evolving online risks, today?s enterprise need a holistic brand protection strategy that leverages technology to counter all technology-borne problems.

It has become imperative to stop online fraud by being proactive rather than reactive, if your products are being returned because of poor quality or a sales channel is deteriorating because of grey market abuse. To prevent such damages from happening, companies need a complete online fraud prevention solution. The market has plenty of solutions to protect the world?s leading brands, their revenue and their reputations.

These online fraud solutions provide powerful insights and unrivaled methodologies that make an immediate impact in combating sophisticated and evolving online threats. They are also capable of retrieving to the level of product and individual listing and have a human evaluation and analysis to supplement programmatic methods of collecting and ranking the monitoring results. The fraud detection software is also a competent tool that runs analysis of companies, regions and time frames to identify the fraudulent companies. Every activity is scrutinized and the reports can be viewed through various options like quantity, time, product or any other detail.

Many forward-thinking organizations are being proactive and have recognized the intrinsic value of protecting their brands online. These companies are investing in advanced technologies that can tackle the problem strategically and deliver immediate and convincing ROI. By using strong and efficient online fraud management solutions, companies can reduce the impact of counterfeits on their company. Prevent internet fraud with a comprehensive SaaS-based online fraud protection solution that has the capacity to successfully address issues of illegal online commerce.

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Know more on: Anti-Counterfeiting?,?grey market

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Author of this article: Patrica.

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