In this internet era, a website having appealing layout and design is not enough to drive the traffic, but a business demands plethora marketing strategy to promote a business. SEM or search engine marketing is one of the convenient ways of online marketing in form of paid inclusion, PPC advertising and contextual advertising which increases the visibility of websites by promoting an online? business. This write up will go through the discussion of how to use SEM to promote online business.
Paid inclusion
Paid inclusion is popular product of SEM which is used for the inclusion of websites in search engine by paying some amount of money to various famous search engines. It is mostly used for dynamic websites which needs frequent changes in its pages. This paid version of marketing tool also increases the visibility of websites in top search engines.
Contextual advertising
Contextual advertising is another tool of SEM which is sought after paid inclusion that is used for displaying advertising in search engines by keyword research or links in the text. It appears as an ad on the webpage to make aware the users about business and its offerings. It is content based advertising which is used to search text for keywords in web page and ends up in displaying advertising that the users are viewing.
Pay par click advertising
Pay per click is most beneficial search engine marketing promotional strategy which is being used by advertisers frequently for online business. This is a paid form of advertising which promotes a business in very strategic way and generates niche market for specific product or service. In this form of advertising, advertisers have to pay to the host only for clicking of advertising not for displaying of ads.
Search engine optimization
Search engine is very popular and best way to promote a business to get high rank in search engine result pages. Unlike other search engine marketing tool, it is unpaid version which is used to make a website search engine friendly by article submission, blogging, keyword research, link exchange and link building process. It makes visible a website in such a way that it gets high ranking in universal search engines.
Submitting websites in search engines
Submitting website in search engines is another way to promote an online business by search engine marketing. Search engine easily makes a website visible in appropriate way if it has been optimized for various search engines. The website submission must be done in universal search engines like Google, Yahoo, MSN, AltaVista, Bing and others to grab attention of most of the users. The website submission could be based on specific search engine for different locations or country keeping in mind the target market to get high investment for a business.
One way link building
Link building is another aspect in search engine marketing, as spider of search engine easily finds the links of your website, so giving link to website improves the ranking of a website and has been assumed as the key factor of online marketing. Link building helps in popularity of a website in search engines and enhances productivity of business.
Submitting websites in directories
Submitting websites in directories is another way to promote an online business through SEM. Submission of websites in article directories and product or industry directories makes a website popular from its product or business name and also categorized product in very efficient way. Buyers are aware more with industry directories rather than general directories.
Landing Pages
Landing pages makes visitors stay for longer time. The aim of PPC advertising is to get traffic on a site but landing pages ends up when prospects click on link or ads. It is very significant for a website to have relevancy in its web pages for its associated ads and links. If a visitor finds any page irrelevant and different from the link then they don?t want to stay on the page. A website having excellent aesthetic look, user friendly navigation and relevant content makes users to stay for longer time.
Reputation building
Reputation building is another important aspect for search engine marketing. Negative image of any online business may deteriorate the image of business on internet. So controlling the negative comments can affects the reputation of business and online sales too.
Posting trade leads
Trade lead is also popular and imperative way of search engine marketing. This is done by high -lighting specific product that a customer is looking for. It time constraint, so updating the products or trade leads and uploading images of products are significant factors to get high return on investment.
Conclusion
Search engine marketing is a kind of online marketing which is significant to make a website visible on internet and helps to enhance the popularity and search engine raking. This article has discussed how to use SEM to promote online business. Users are welcome to give their comments.
| Praveen Singh works as a Senior Technical Writer with PSDtoDrupalProviders. He specializes in Social Media, Content Manegement and SEO. PSDtoDrupalProviders r shares information and insight on PSD to DRUPAL Conversion and integration with 3rd party CMSs like Drupal , Magento, WordPress and Joomla. Subscribe to our Blog RSS for updates on HTML Conversion Service. |
Source: http://psdtodrupalproviders.com/drupal/how-to-use-sem-to-promote-online-business/
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