Check-In Needs To Work, But How Can We Fix It?

Remember Highlight? That app that everyone thought was hot stuff back at SXSW? I used it for a few days and then deleted it, discovering quite quickly that the app, despite some utility, was an absolute battery hog. But what Highlight did was prove that, given the proper scenario, check-in works and is important. What frustrates me most, however, is that we keep doing it wrong. Take this new app, Chkin.at, for example. It allows you to check-in at various websites and to become King of a certain page, thereby giving you certain conjugal rights with the ladies of your Kingdom (not really). Rather than dismiss it outright - it kind of works, but it spurred this little rant - I'll note that it, like so many other apps, suffers from that fatal flaw: the check-in.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/fML0GvvGVRg/

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