How to Optimize Your Landing Pages for Better Conversions | SEO ...

By adding digital asset optimization into your landing pages business can generate a significant advantage over your competition in search engine results, improving your conversion rate. Your business can easily improve its search engine ranking by using all types of digital media, simply by making it easy for Google, and other search engines, to locate and index all of your company?s relevant content. Enhancing your company?s digital asset optimization, you can effectively generate blended search results by publishing audio, video and images, to your landing pages.

While enriching text content has long been proven an effective way to optimize search engine results, audio, video and images are quickly being recognized as an essential tool to increase search rankings. For companies that typically produce audio and video content, it can easily be used to drive more traffic to the company website.

Non-Text Digital Assets

Often overlooked or ignored, non-text digital assets can help your business attract more of its targeted audience, and increase traffic while helping to increase conversion rates. Pre-existing non-text content can easily be repurposed as a promotional marketing tool online. Using or making a video presentation of services or products, to promote your business, can be published on video hosting sites (like YouTube), and embedded on your site.

Podcasts can be developed (video or audio) and published on your website landing pages or promoted on aggregation sites. Screenshots from existing videos can be used to optimize search engine results along with images, videos and podcasts released on social media. Even PowerPoint Presentations can be embedded on your site as a slideshow. Slideshows can also be converted into a dramatic video, using voiceovers.

The power of optimization using images, videos, audios and ALT content, is generated by using keyword-rich tags and filenames. This provides a concise and accurate description of the published digital content, allowing search engines to add greater value to your company website and rank your site higher.

Optimize Website Landing Pages

By incorporating on-page text with publish podcasts and video content you can maximize search engine results to the benefit of your company website. Publishing a podcast or video on its own landing page, along with included summaries and key rich transcripts will improve search engine rankings, while providing a rich listening/viewing experience for anyone visiting that page.

Optimize MS Office Docs and PDFs

If you typically publish Microsoft Office documents or PDF files on your website, be sure all files are uploaded as a text-based format (versus publishing an all image version). This will ensure proper SEO evaluations in determining the relevancy of that page to the keywords inputted by the user. By creating a PDF template that is SEO-friendly, your company can generate more interest in their site. Be sure to include any anchor text link into the content when it is relevant to the site, along with relevant property information of each document that includes the description, subject, keywords and author.

Author Bio :-

Brain Taylor is the VP, Business Development at Forix SEO based in Portland,OR. Forix provides full SEO services that include planning & analysis, website optimization, link building, website monitoring services, ongoing reporting, along with maintenance and improvement. They offer a variety of SEO packages at affordable prices.

Source: http://www.anoldbooklook.com/seo/how-to-optimize-your-landing-pages-for-better-conversions

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