Mexicans swap jersey names for Twitter handles

Somewhere, Steve Jobs nods his approval. If I were asked to guess the first country to replace names on athletes? jerseys with their Twitter handles, I?m not sure I would have gone with Mexico. But here you go: Jaguares de Chiapas, a Mexican First Division soccer team, has done just that.

Although the initiative is a first in Mexico, it?s not completely new; in fact, the Spanish club of Valencia had already done almost the same last month. In the absence of a sponsor, the club had used its own Twitter handle on the front of players? shirts in lieu of a sponsor?s name.

While Valencia?s campaign didn?t involve a sponsor, Los Jaguares? shirts combine both worlds and promote their sponsor?s Twitter account at the same time as their players?. As you can see on the picture, the club is sponsored by the beer brand Cerveza Sol, which largely benefits from this marketing stunt.

Of course it won?t be long before we?re all wearing our Twitter and Facebook addresses on our clothing in everyday life. It?s the same idea as that episode of Seinfeld in which Kramer gets everyone in their building to wear name tags. I just hope there?s not as much kissing.

H/T Roc&Manuch.

Source: http://offthebench.nbcsports.com/2011/10/31/mexican-soccer-team-replaces-names-on-jerseys-with-twitter-handles/related

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